At South Point, we work with our clients and partners to conduct research, apply the knowledge acquired and imagine new ways to address the challenges of growth-stage companies.

We explore the impact of their technology, innovation and related issues on markets across the Middle East and North Africa (MENA) region. The aim of our work is to inform our clients, partners and greater stakeholder community.

We provide pragmatic, data-driven analysis and recommendations for our clients. Our current research agenda is centered on themes around the adoption and impact of digital services that cross boundaries in the MENA region.

Our goal is to enable founders to make smarter decisions based on recognizing and seizing opportunities on their path to creating value for their customers and stakeholders.

Aligning well-vetted data, robust methods, and opinions of industry leaders leads to results that enable our team to guide and inform. On the surface, this may resemble similar research efforts elsewhere, but we’re convinced that our work provides a fresh perspective to guide decision-making for early-stage ventures.

For market-building clients, we provide market analysis that support their entering and developing new geographies:

  • competitive landscape analysis;
  • market entry regulations and requirements;
  • benchmarking analysis;
  • vetting of potential partners and vendors;
  • targeted ad hoc research by client request.